UNISOY
Creative Direction | Art Direction | Social Media | Packaging Design
Soy Matcha Launch + Packaging
THE BRIEF
To launch Unisoy's new Soy Matcha product and to redesign the existing packaging to make it more contemporary and modern.
THE IDEA
We brought Japan to Singaporeans by creating a omni-channel campaign to put Unisoy Soy Matcha everywhere during a consumer's daily journey – from supermarkets to train stations to social to YouTube.
Proposed Packaging
Existing Packaging
Campaign Visuals
Social
We created a series of cinematographs to bring the matcha to life as well as recipes you can enjoy our Soy Matcha powder with.
YouTube Takeover
We targeted consumers strategically based on where our target audience would be at – while having an unwinding session of yoga to browsing YouTube recipes.
OOH
We also brought it out of home to in-train stickers and bus stop ads.
Note: This work was part of a pitch.