PARKROYAL
Hotels & Resorts

Art Direction | Creative Direction | Branding | Social Media Content Ideation and Creation | Video Ideation and Creation

#SurroundedByTheBest

THE BRIEF

PARKROYAL Hotels & Resorts is rivalled by their sister brands under the same group, Pan Pacific Hotels Group. With so many hotels under the same group, how do we create a social campaign that makes us stand out from the rest and find our own unique selling point? 

THE IDEA

To reimagine PARKROYAL as a trusted friend, eager to connect with you and help you to immerse yourself in your destination. We came up with the campaign theme Surrounded by the Best, highlighting PARKROYAL Hotels & Resorts as your personal travel guide, wherever you go. Instead of just focusing on the features of our hotels, we feature the places of interests you can access when you stay at one of our many hotels around the world.

Main Campaign Video

Instagram 9-grid