Carousell
Art Direction | Creative Direction | Branding | Video Ideation and Production | Content Ideation & Creation
Certified Mobile
THE BRIEF
To propel Carousell Certified as a top-of-mind and trustworthy secondhand phone seller platform. Current options for buying secondhand mobile phones include individual sellers on platforms like Facebook Marketplace and Shopee, as well as brick and mortar stores like Sim Lim Square or other neighbourhood shops. While these options offer potential cost savings, concerns often arise regarding product quality, authenticity, and post-purchase support. How do we build trust amongst our customers?
THE IDEA
Many people can relate to the funny situation of Asian parents asking lots of questions to their child's new boyfriend or girlfriend when they first meet. What if we could show that when it comes to stringent checks, Carousell Certified Mobile can be just as thorough as any Asian parent?
Campaign Video
Digital Ads
OOH & In-app Ads
Case Study Video
The Results
- 127,000 users were driven to the Certified Mobile funnel, 70% being new users who had never browsed Certified Mobile
- 20% increase in post campaign Certified Mobile listing views
- Campaign video was viewed a whopping 3,944,900 times across all platforms, with a total reach of 33,097,536